The International Cricket Council has revealed record broadcast and digital viewing figures for the 2020 ICC Women’s T20 World Cup. The event has become one of the world’s most-watched women’s sporting events of all time as the sport of cricket goes on to set new benchmarks both on and off the field.
- 1,1 billion video views via ICC’s digital channels
- The most-watched women’s cricket game in the history in Australia
- 4 billion watching minutes in India alone
The digital channels of ICC were in overdrive from February 21 to March 8 event in Australia, with an amazing 1.1 billion video views, which makes it become the most-watched event of ICC women as well as the second most successful ICC event since the ICC Men’s World Cup in 2019.
The number was more than 10 times the last most successful women’s cricket event – the ICC Women’s Cricket World Cup in 2017, and 20 times the video views that were delivered in the last edition played in the West Indies in 2018.
The record-breaking trend went on through broadcast with the final achieving record viewership in both Australia and India, after their national teams played at Melbourne Cricket Ground on March 8 – International Women’s Day.
Since India made ICC Women’s T20 World Cup’s final for the first time, fans watched the live final match action up to 1.78 billion viewing minutes on TV. The number is 59 times more than the previous edition’s final in 2018 between England and Australia, and comprised 35% of the total viewership for the tournament.
Meanwhile, the live average audience for the final of the event in India was 9.02 million, higher than all matches of the 2018 version taking place in the West Indies. This number is 154% higher than the second most viewed game in the tournament opener between India and Australia on February 21. The total viewing minutes of the whole event in India was 5.4 billion, three times more than the 2018 tournament.